Medibank #GenBetter

Medibank launches #GenBetter, an integrated campaign looking at what’s best for Australians when it comes to health insurance.

Projectionteknik was engaged to project manage, build and deliver the sculpture letters, and to provide a system that displayed and captured social media user content for live stream projection mapping onto the characters, with messages and photographs in real-time.

Stackla software was used for this project as the publishing tool including content management, that aggregated and hosted communications generated on social media, Instagram and Twitter.